About Us

About the Company

About the Company

Al Zaid Industrial & Commercial Investments Co. (EXCESS) is a Jordanian business entity. It was established in late 2016 – though it traces roots back to 1999. It is formed as a Limited Liability Company registered in Jordan’s Ministry of Trade and Finance under registration number 46077 with Co. ID 200158688.
EXCESS main facilities and headquarter are located in King Abdullah II Industrial Estate, Sahab – Jordan.

EXCESS has adopted a business model that is based on investing on industrial projects related to Hookah (Shisha) tobacco production and packaging, and investing on commercial projects related to trading on raw materials, flavors, marketing, import and export of related products and accessories. Currently, EXCESS manufacture and market products under its registered brand name “SCENT”.
Our main purpose is to create a better and more enjoyable shisha tobacco mixes throughout offering a greater choice of smooth enjoyable full-mouth flavors avoiding as much possible harmful chemicals resulting in a less risky product for our beloved consumers.
This will deliver a higher rate of consumers satisfaction with many choices for every mood and moment; for society through reducing the overall health and environmental impacts; for employees by creating a dynamic and purposeful place to work; and for distributors by delivering them a sustainable high return on investments.

Our promise

EXCESS is dedicated to serving its clients in diverse markets around the globe; we do create value throughout innovative products using high quality ingredients, creating best of aromatic blends assuring our customer satisfaction.

Our Mission

To manufacture and offer our clients – to the best of our ability – a relaxing, enjoyable, smooth and full-flavored hookah tobacco smoking experience. Through continuous offering of new product flavor mixes with high production standards.

Our Vision

To be a market leader with the most trendy shisha tobacco flavor mixes

Letter from the Management

Greetings,

At Scent, we are deeply humbled and honored to have you as part of our journey. Without your trust and support, we would not have reached the milestones we celebrate today. On behalf of our Board of Directors and myself, I would like to express our heartfelt gratitude for choosing Scent as your business partner.

Our mission has always been clear: to produce high-quality shisha tobacco products by combining premium raw materials to create the exceptional Scent brand. We are committed to earning your trust, supporting your business growth, and helping you achieve a fruitful and profitable venture.

We recognize the challenges and shortages faced during our establishment phase, but we believe the time has come to overcome them. Our dedicated team—spanning production staff, technicians, administrators, managers, and every member of the Scent family—works tirelessly to ensure your experience with us is unparalleled.

At Scent, we value professionalism with a personal touch. To us, this is more than just a business; it’s a partnership. We understand that success is built through teamwork, and we consider you an integral part of our family.

This year, we renew our promise to deliver the excellence you expect from us. From our high-quality products to our unwavering commitment to customer satisfaction, we are here to support you every step of the way. We are also working diligently to innovate and introduce new products, all with the goal of helping you achieve the best possible results in your business.

Our focus remains simple yet powerful: to foster a culture and team dedicated to producing superior products and delivering service excellence—every time, with every pack of Scent. Together, we can achieve great success, and we are excited to have you with us on this journey.

Thank you for your continued trust and partnership. Let’s make this year a truly remarkable one.

Warm regards,
The Management Team of Scent

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